Anantara The Palm Dubai Resort is delighted to welcome Elena Sharova as the new Director of Sales – Leisure, who joined the resort team on August 5, 2024. With a robust background in the leisure and hospitality industry, Elena brings a wealth of experience, passion, and a proven track record of success.

Elena boasts over nine years of experience in sales, having collaborated with leading brands such as W, St. Regis, and Park Hyatt. Her career in hospitality is highlighted by exceptional performance and leadership, with her most recent role being Director of Sales at Park Hyatt Dubai.

In her new position at Anantara The Palm Dubai Resort, Elena will be a key player in the sales team. She will spearhead the development and execution of strategic sales initiatives aimed at enhancing the resort’s market presence in the leisure sector. Her expertise in market analysis, customer insights, and sales leadership will be vital in achieving the resort’s ambitious goals and providing exceptional value to our guests.

James Hewitson, General Manager, expressed his enthusiasm about Elena’s appointment: “We are thrilled to welcome Elena to our Anantara family. Her leadership and commitment are expected to be instrumental in our continued success and growth. We eagerly anticipate her contributions to elevating our brand to new heights.”

Elena’s career is a testament to her ambition, confidence, and customer-centric approach. She holds a Master’s in Innovative Hospitality Management from TSI Barcelona, ESADE, University Ramon Llull (Spain), Oxford Brookes University (UK), and Maastricht Hotel Management School (Netherlands), along with a Bachelor’s degree in Business Administration in Hospitality from Maastricht Hotel Management School.