Bull&Roo Hospitality and Investments to create innovative 15,000 sq ft dining and entertainment destination at ICD Brookfield place

ICD Brookfield announced today the signing of a pre-let agreement with one of Dubai’s leading food and beverage companies, Bull&Roo Hospitality Investments, for a 15,000-square-foot dining and entertainment destination at ICD Brookfield Place.

With social responsibility and grassroots at the heart of Bull&Roo, the group will launch a new and exciting concept, housing eight different home-grown brands, each with its own identity and vision. The Guild, opening in 2021, takes inspiration from a medieval association of craftsman and merchants and will be home to a dining experience like no other. Cementing Bull&Roo’s reputation as the trailblazers of creative concepts in the region, each brand will have a talented chef at the helm, ensuring that food quality, high-end produce and traceability are continuously at the heart of the project.

Located in the DIFC, ICD Brookfield Place is a 1.1 million-square-foot office and retail complex, designed by world-renowned architects Foster & Partners. The world-class property possesses all the key themes of Brookfield Properties’ successful placemaking ethos focusing on culture, wellness, sustainability and experience. With over four acres of curated dining, retail and community space including a vibrant public realm enlivened with public arts and events along with an exclusive private member’s club, The Arts Club from London, the building is set to become one of the most prominent business and lifestyle destinations of the region.

“Innovative and exciting concepts are key ingredients in successful placemaking. With a long-held aspiration to be more than just a great place to work, we have carefully curated all elements of the project’s ecosystem to address the full spectrum of people’s daily lives. We are thrilled to partner with Bull&Roo to create a truly unique culinary destination that can only be experienced at ICD Brookfield Place,” said Ben McGregor, Investment Director of ICD Brookfield.

“The Guild is my dream project; I’ve been building up to this my entire career and I can’t wait to see it come to life at ICD Brookfield Place. This is game time for Bull&Roo, giving us the chance to showcase the talent and innovation behind our brand. We are creating a new dining concept, unlike any other in Dubai and the team is gearing up to launch an all-encompassing experience.” Tom Arnel, Managing Director Bull&Roo, Hospitality and Investments.

The 53-storey state-of-the-art, LEED Platinum ICD Brookfield Place recently opened its doors to the public and a first wave of tenants.