Dubai Economy expects a 4% growth in consumption and demand levels in the emirate’s household consumption sector during 2021, compared to 2020, particularly following the launch of the free and extensive COVID-19 vaccination campaign in Dubai.

The escalation expected is based on monitoring and analysis of recent data on aviation and tourism into Dubai and Google’s daily data on the mobility of individuals across malls, restaurants and other entertainment facilities in the emirate, among others. Recent data on the tourism and aviation sector reveal that Dubai’s airport remained the busiest globally in passenger movement.

The Supreme Committee of Crisis and Disaster Management in Dubai had announced the launch of the campaign earlier, and Dubai Health Authority stated that the vaccination process would take place across several stages, beginning with the most vulnerable groups (until the end of March 2021), including the elderly, frontline workers in public and private sectors, and those working in other vital occupations. The second phase will begin in April and will target all community members, including Dubai citizens and residents, with the goal of vaccinating 70% of the emirate’s population (community immunity level) by the end of 2021.