Crystal Lagoons enters the Middle East’s largest country, Saudi Arabia, with a new mega deal to develop real estate, hospitality, and Public Access Lagoons™, also called PAL™, projects. The proposal calls for the construction of various luxury complexes in coastal and inland towns like as Riyadh, Jeddah, Dammam, Medina, and Khobar.
The worldwide innovation firm, founded by scientist Fernando Fischmann, has joined forces with A’amal Group, a large holding business with interests in investment, hospitality, real estate, and energy development in the Middle East, Asia, and Africa. Yassin Al Suroor, the company’s founder and CEO, is also the founder and CEO of DANA investing, which specializes in the digital economy. He serves on the boards of various regional and multinational corporations.
With the new partnership with A’amal Group, Crystal Lagoons consolidate its presence in the Middle East, where it already has ongoing projects in the UAE, Egypt, Israel, Palestine and Oman. In fact, the world’s two largest crystalline lagoons are located in the Middle East: District One in Dubai (30 hectares) and Citystars Sharm El Sheikh in Egypt (12.8 hectares).
“I am very pleased to announce this strategic alliance between A’amal Group and Crystal Lagoons, and the potential that it holds for Saudi Arabia. We believe that this partnership follows our vision for the future, and are confident that working in synergy will lead to the development of unique destinations throughout the country.” Said Yassin Al Suroor, President & CEO of A’amal Group
At the center of these PAL™ developments are large crystalline lagoons suitable for swimming and water sports, surrounded by white sandy beaches, which are open to the public for a fee. The complexes also have commercial areas, restaurants, weddings, hotels, concert venues, terraces, amphitheaters, etc.
“Closing a strategic partnership like this for 10 PAL™ projects in Saudi Arabia is a milestone that validates our uniqueness and added value as a brand. It also shows that the Crystal Lagoons® concept and technology can bring idyllic beaches anywhere in the world, even to the middle of the desert, and create unique tourism opportunities,” said Alastair Sinclair, Regional Director of Crystal Lagoons.