du, part of Emirates Integrated Telecommunications Company (EITC), and etisalat by e& announced a strategic partnership with Nakheel, a member of Dubai Holding, to deliver fixed telecom services and enhance ICT infrastructure in new developments. As part of the Taawun infrastructure deployment initiative, this agreement includes the provision of critical telecommunications infrastructure for Nakheel’s major projects.
Fahad Al Hassawi, CEO of du, said: “We are excited to provide cutting-edge telecom services for Nakheel’s projects. This agreement reinforces our dedication to enhancing the digital experience for Nakheel and its esteemed customers. By offering a range of services designed to bring convenience and empowerment to residents, communities, and the nation as a whole, we aim to be a pivotal force in driving the UAE’s economic, social, and digital transformation.”
Abdulla Al Mana, General Manager of etisalat by e&, commented: “At etisalat by e&, our focus is on advancing societies and fostering innovation through industry-leading telecom solutions. This partnership reflects our combined expertise, resources, and unwavering commitment to enhancing the UAE’s telecom sector. Through this collaboration, we will continue to deliver best-in-class services, drive digital transformation, and empower communities across our operating markets.”
Nakheel, a member of Dubai Holding, has played a key role in transforming Dubai into a premier destination for living, working, and visiting through its innovative landmark projects. By converting land and water into vibrant, sustainable developments, Nakheel is central to realizing Dubai’s vision. Through this partnership, du and etisalat by e& will enhance the connectivity and infrastructure of these growing destinations, benefiting Dubai’s citizens, residents, and tourists.
Khalid Al Malik, Managing Director of Dubai Holding, said: “We are dedicated to improving the lifestyle of our residents and visitors by providing world-class developments, infrastructure, and amenities. This strategic partnership with du and etisalat by e& strengthens our commitment to delivering exceptional services. We are confident that these telecom services will empower our communities, facilitating seamless connections and engagement with each other and the world around them.”
The Taawun initiative not only provides consumer and enterprise customers with increased flexibility but also aligns with the UAE government’s long-term vision of developing smart infrastructure and fostering a strong telecom sector. As part of this initiative, there will be healthy competition at the retail service level between both operators. Under this arrangement, both du and Etisalat will have equal access to offer fixed services and collaboratively unify the telecom infrastructure for these developments. As a result, end-users can expect to receive exceptional services and a broader range of options, all aimed at enhancing their overall telecom experience.
