Etisalat, a leading telecommunications company in Africa and the Middle East, and GITEX host, recently named the S-A1 to its “Best Innovations in 2020” list and invited Hyundai Motor Group to showcase its game-changing technology.

The full scale, all-electric S-A1 is on display at Etisalat’s booth, along with a virtual reality zone that illustrates how Hyundai Motor Group’s UAM vision will help reduce passenger commute times and relieve congested ground transportation.

“Hyundai is developing core technologies that will establish it as the driving force behind Urban Air Mobility, offering a new and affordable transportation paradigm,” said Jaiwon Shin, Executive Vice President and Head of Urban Air Mobility Division of Hyundai Motor Group.

UAM is expected to become a critically important component of integrated mobility solutions as cities worldwide continue to grow, with the world population projected to reach 9.7 billion in 2050—two-thirds of which will live in urban areas.

The GITEX display reflects Hyundai Motor Group’s vision—first announced at CES 2020—to usher in the era of seamless mobility, which includes three mobility solutions:

1) An air vehicle designed to address the urban mobility needs of tomorrow’s cities. The full-scale model of the SA-1 aircraft demonstrates this solution;

2) A PBV that links people to people on the road; and

3) The Hub, which serves as a venue for mobility transfer and community activities.