One of the best international luxury real estate brands, Sobha Realty, has joined forces with the International Cricket Council (ICC) in a groundbreaking partnership. Announced today in Dubai, UAE, this prestigious collaboration designates Sobha Realty as a Global Partner for ICC Men’s events. This alliance not only strengthens the bond between world-class cricket and luxury real estate but also highlights Sobha Realty’s unwavering commitment to excellence, innovation, and global sporting events. With a reputation for unmatched quality and sophistication, Sobha Realty’s partnership with the ICC further elevates the stature of the sport on the world stage.
The partnership will showcase Sobha Realty’s meticulous attention to detail and will draw synergies with the moments of brilliance that are synonymous with ICC pinnacle events. It reinforces Sobha Realty’s position as a leading global real estate player, reflecting a shared pursuit of excellence, precision, and global influence.
Spanning a visible presence in-stadia and with further touchpoints across broadcast and digital channels, ICC and Sobha Realty will develop content that celebrates the ‘Art of The Detail’ and the outstanding moments of precision that define elite-level cricket.
The partnership will also spotlight Sobha Realty’s detail-oriented approach to design and hospitality, offering guests unique viewing experiences starting with the ICC Men’s Champions Trophy 2025, when the eight best teams in the world compete for the iconic white jackets across Pakistan and the United Arab Emirates from 19 February.
ICC Chair, Jay Shah said: “We are delighted to welcome Sobha Realty as a Global Partner in the ICC’s Commercial Partner Programme, aligning with some of the most iconic events in the cricketing calendar. This partnership represents a powerful fusion of two brands that share a commitment to excellence and passion. With the ICC Men’s Champions Trophy just around the corner, we look forward to seeing how this collaboration will enhance the legacy and impact of ICC events on a global scale.”
Mr. Ravi Menon, Chairman of Sobha Group, said: “Our partnership with the ICC marks yet another milestone in Sobha Realty’s global journey. It reflects our shared commitment to delivering exceptional experiences to a worldwide audience while reinforcing our presence on the international stage.”
“This collaboration is a testament to our pursuit of excellence, aligning Sobha Realty with the world’s finest. It extends our engagement with millions of passionate fans across continents, further enhancing our global influence,” he added.
The collaboration between ICC and Sobha Realty is poised to redefine fan experiences, celebrating the art of precision and excellence, both on and off the field.
About ICC
The ICC is the global governing body for cricket. Representing 108 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC World Test Championship Final, ICC Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy as well as all associated qualifying events.
The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC.
The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day Internationals and T20 Internationals. Through the Integrity Unit it coordinates action against corruption and match fixing.
The ICC Development department works with Associate Members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.
