One of the most significant steps in Mai Dubai’s digital transformation has been the successful rollout of SAP SuccessFactors, achieved in partnership with Moro Hub, a subsidiary of Digital DEWA, and SAP. The new cloud-based Human Capital Management (HCM) solution enhances the company’s HR operations, covering everything from core processes and payroll to recruitment and talent management. The achievement was marked with an official ceremony attended by senior executives and technology leaders, including Marwan Zeineddine, Managing Director of SAP UAE, Mohammed Bin Sulaiman, CEO of Moro Hub, and Abraham Kah, CEO of Mai Dubai, who highlighted the project as a benchmark for efficiency and digital innovation.
“The successful implementation of SAP SuccessFactors is a transformative step for Mai Dubai. By digitizing our HR processes and incorporating them with our payroll system, we have enhanced employee experience, strengthened operational efficiency, and aligned with our long-term growth plans. Our partnership with Moro Hub and SAP has been critical in delivering this change swiftly, securely, and seamlessly,” said Abraham Kah, CEO of Mai Dubai.
“At Moro Hub, we are committed to enable organizations transform digitally with precision and agility. This implementation showcases how the right collaboration can deliver a future-ready HR platform aligned to business goals,” said Mohammed Bin Sulaiman, CEO, Moro Hub
Powered by SAP’s intelligent cloud HCM and combined with SAP S/4 HANA Payroll, Mai Dubai can now manage the entire employee lifecycle from hire to retire, with real-time insights, mobile access, and automated workflows improving both HR efficiency and employee satisfaction.
“SAP is proud to support Mai Dubai in its journey to become a digitally empowered, people-focused organization. This implementation demonstrates how intelligent cloud solutions can seamlessly enable HR for operational excellence,” said Marwan Zeineddine, Managing Director, SAP UAE.
This collaboration positions Mai Dubai as a regional leader in unified HR and payroll transformation, setting a new benchmark for organizations in the FMCG and Utilities sectors.
