The rebranding follows Informa’s completion of the full acquisition of the Mediconex brand servicing the crucial North African healthcare market and brings the event in line with the global Informa portfolio of market leading B2B healthcare exhibitions including Arab Health, Hospitalar, FIME, MEDLAB Middle East and Africa Health, among others.
North Africa Health will welcome 4,500 attendees from across the healthcare sector with 200+ exhibiting companies from 20 countries showcasing the latest medical device technologies and healthcare services. Not only is the event a B2B stage for healthcare professionals that is designed to stimulate trade and interaction with dealers and distributors from the North Africa region, CME-accredited conference programmes providing insights into the latest clinical and non-clinical healthcare trends in the market.
Commenting on the re-branding of the show, Wouter Molman, Vice President of Informa Exhibitions said: “The show rebrand firmly brings North Africa Health into our family of global healthcare exhibitions brands which incudes the trusted Arab Health Exhibition & Congress – the largest exhibition for healthcare trade professional in the region which is now in its 44th year. The full acquisition of the Mediconex brand has given Informa the opportunity to a full-scale exhibition complemented by a diverse range of educational content. In line with Informa’s for the wider region, this allows us to reaffirm our commitment to facilitating business interaction within the growing Egyptian healthcare market and to providing a springboard to growth drivers into previously underserviced verticals within the healthcare ecosystem.”
“With the demand of healthcare services expected to grow continuously, driven by Egypt’s population growth, it has been estimated that a further investment of $16 billion is needed by 2020 with an investment of up to $60 billion by 2050. North Africa Health will bring together the key players in the global market to meet and do business with the Egyptian healthcare sector and to capitalise on this growth,” added Wouter Molman.
A large number of specialists and hospital directors in the region and abroad will find in North Africa Health Exhibition & Congress an ideal destination for finding solutions to improve their various services. The presence of decision-makers and authorized representatives also create an ideal business environment for participating companies to take advantage of the many opportunities available in the region.