PepsiCo, the global food and beverage giant, recently revealed a range of limited-edition, co-branded Pepsi cans celebrating Expo 2020. The new cans are available in key markets globally. The three new designs symbolize Expo 2020’s subthemes of Opportunity, Mobility and Sustainability.
The public can purchase the limited-edition cans from traditional retailers and eateries across Asia, Middle East and North Africa. The new designs and official logo will also be added to PepsiCo’s fleet of delivery trucks across the UAE.
Eugene Willemsen, CEO, PepsiCo Africa, Middle East, and South Asia (AMESA), said: “We are delighted to be a premier partner of Expo 2020 Dubai and these limited-edition packages are just the beginning of PepsiCo’s participation in The World’s Greatest Show. The vision of Expo 2020 and its sub-themes of Opportunity, Mobility and Sustainability closely reflect our ‘Winning with Purpose’ agenda. We have some exciting plans in store for 2020 and look forward to revealing more in the coming months.”
Sanjive Khosla, Chief Commercial Officer, Expo 2020 Dubai, said: “This partnership with PepsiCo will expand the reach of Expo 2020’s message that when we collaborate, we can create a brighter future for all. Through thought-provoking journeys, we’re committed to inspiring millions of Expo 2020 visitors to act and unlock opportunities for human advancement. We are excited to work with a partner that can carry impactful Expo-inspired imagery to generate excitement among potential visitors and encourage them to come and experience The World’s Greatest Show.”