As the financial and business hub of the Middle East, Dubai has become the investment platform for new start-up ideas, with young entrepreneurs hoping that their projects will attract big investors.

When faced with a Dragon’s Den style panel of  five `sharks’, anxious entrepreneurs try to push their anxiety to the back of their minds and focus on delivering powerful pitches that will get the investors reaching for their cheque books!

One of the panel judges, a long-term investor in the region, who has listened to scores of pitches, has enjoyed supporting entrepreneurs to ensure their ideas see the light of day.

After much perseverance, one successful pitch was Aditya Parma’s AI-driven e-commerce idea, which helps in delivering products and service by listing SMEs on an online platform that will give them much needed visibility.