One of the key developments supporting regional logistics and service capabilities, ROX has entered into a collaboration with JINGDONG Logistics on April 28, 2026, to establish a regional spare parts warehouse in the United Arab Emirates, following a signing ceremony at Jebel Ali Port.
The warehouse will support after-sales services for ROX customers across the UAE and the wider Middle East and North Africa (MENA) region, marking a significant step in enhancing ROX’s service capabilities while contributing to the continued growth of the UAE’s industrial ecosystem.
“The UAE offers a unique combination of infrastructure, connectivity, and industrial ambition,” said Jarvis, Founder and CEO of ROX. “For us, this is not just about improving service, it is about building in the right place, alongside partners who are shaping next-generation industries.”
Through this partnership, ROX integrates its service system with JINGDONG Logistics’ advanced infrastructure and supply chain capabilities, spanning customs clearance, warehousing, and distribution across multiple markets, each with distinct regulatory and supply conditions. With an initial footprint of 1,000 sqm and capacity to manage over 30,000 items across more than 2,000 SKUs, the UAE-based hub establishes a coordinated service framework designed to ensure high availability of parts, with a first-time fulfilment rate of up to 95%. By putting this system in place early in its market entry, rather than waiting for the market to reach scale, ROX is taking a forward-looking approach that ensures a higher level of service readiness from the outset.
JINGDONG Logistics’ advanced warehouse data management system is seamlessly integrated with ROX, enabling spare parts demand forecasting, intelligent replenishment, and real-time visibility of safety stock alerts. Together, these capabilities significantly reduce delivery and repair timelines, from an industry average of six to eight weeks to approximately one week in most cases, enhancing the overall customer ownership experience.
This setup extends support across key markets including Qatar, Saudi Arabia, Kuwait, Oman, Egypt, Iraq, Jordan, Lebanon, Morocco, and Libya, allowing distributors to source parts directly from the UAE. As operations scales, the hub is expected to enable next-day fulfilment within the UAE and delivery across the wider MENA region within one week.
This milestone reinforces ROX’s long-term commitment to the UAE as it continues to expand across the Middle East and North Africa. Through deeper integration of upstream and downstream segments across the value chain, ROX is actively strengthening the development of the UAE’s industrial ecosystem, while positioning itself as an integral part of the country’s broader industrial landscape.
