One of the region’s most influential digital platforms, Talabat — the leading on-demand delivery service in the MENA region — has signed a landmark Memorandum of Understanding (MoU) with Emirates Petroleum Company PJSC (Emarat). This strategic alliance highlights both organizations’ unwavering commitment to driving innovation, fostering community well-being, and promoting sustainable growth across the UAE.
This collaboration brings together two industry pioneers who share a unified vision for elevating service ecosystems and creating meaningful, long-term impact at vital customer and operational touchpoints. Through this MoU, both entities will work jointly on a series of impactful initiatives including the subsidization of operational fuel costs for delivery riders, the establishment of shaded summer rest areas, and the introduction of an exclusive EmCan membership program tailored specifically for Talabat employees.
Pedram Assadi, Chief Operations Officer at Talabat, commented:
“We are proud to strengthen our collaboration with Emarat for the second consecutive year. At Talabat, we continuously seek innovative and practical ways to uplift and support the backbone of our operations — our delivery riders and staff. This renewed partnership with Emarat is a true reflection of our shared values: a deep-rooted dedication to innovation, a mutual focus on community support, and a long-term vision for improving everyday experiences in meaningful and lasting ways.
Ali Bin Zayed Al Falasi, Chief Retail Officer & Senior Vice President – Marketing said: “Our partnership with talabat reinforces the role of Emirates Petroleum Company (Emarat) at the heart of the delivery ecosystem, through a series of collaborations.
The MoU includes rider-focused benefits, enhancing both the welfare and efficiency of talabat’s delivery fleet. Additionally, by streamlining B2B fuel offerings through Emarat’s Loyalty Program – EmCan, we are making fuel more accessible and convenient & supporting the development of a robust and scalable technological solution that meets the evolving needs of the delivery sector.”
Having witnessed the initiative’s success last year, talabat and Emarat are relaunching the Summer Together solar-powered rest areas across key Emarat fuel stations in the UAE. As an added benefit, talabat employees are now eligible for special membership on Emarat’s loyalty program, EmCan, which includes increased point accumulation and other exclusive benefits.
talabat is the leading on-demand delivery platform in the Middle East and North Africa (MENA) region, offering customers a convenient and personalized way to order food, groceries, and other convenience products from a wide selection of restaurants and retailers. Founded in Kuwait in 2004, talabat has expanded its operations to the United Arab Emirates, Oman, Qatar, Bahrain, Jordan, Iraq, and Egypt, serving over six and a half million active customers as of December 2024. talabat is headquartered in Dubai, the United Arab Emirates and in December 2024, successfully completed its initial public offering on the Dubai Financial Market (DFM). As a subsidiary of Delivery Hero SE, talabat leverages global expertise to strengthen its market position and drive innovation in the on-demand delivery sector, focusing on expanding its product offerings and increasing market penetration across its operating regions. With a robust network of over thousands of partners and riders, talabat continues to solidify its leadership in the MENA region’s on-demand delivery market, connecting customers, partners, and riders through its advanced technology platform.
Emirates Petroleum Company PJSC (Emarat) is one of the UAE’s leading energy providers, established in 1980 to meet the nation’s growing energy demands. Emarat operates an extensive network of service stations across the UAE, offering high-quality fuel, convenience retail, and automotive services, alongside a comprehensive range of commercial fuel, natural gas, and lubricant products.
Emarat is committed to health & safety standards, corporate social responsibility, sustainability, and community well-being, aligning with the UAE’s vision for a sustainable future.
