One of the UAE’s most popular homegrown burger brands, Pickl has officially opened its first location in Oman, bringing its fresh fast-food concept to Muscat. Located in Souq Al Madina, the opening marks the brand’s debut in the Sultanate and another milestone in its regional expansion.
Pickl’s launch in Oman comes in partnership with MENA Foods & Investments, whose local expertise has supported the brand’s entry into the market. The group previously introduced sister brand BonBird to Oman in early 2025, helping pave the way for Yolk Brands’ continued expansion in the Sultanate.
This ongoing collaboration reflects a shared vision to position Pickl as a leading fast-casual dining destination in the country.
A Neighbourhood Hangout
Located at Souq Al Madina, next to sister brand BonBird, the space spans 45 square metres indoors and an expansive 155 square metres outdoors, accommodating 36 guests indoors and 56 outdoors. Designed with a relaxed, social layout, it naturally lends itself to neighbourhood meetups, making it an easy go-to spot for casual hang-outs, quick bites, and laid-back evenings with friends, mirroring the easygoing, community-driven atmosphere Pickl is known for across the region. Open daily from 12 PM to 1 AM, the Muscat location will serve Pickl’s full menu of signature smash burgers, crispy chicken sandos, loaded fries and house-made sauces. To celebrate the opening, the first 100 customers received exclusive giveaways, including merchandise and Pickl’s popular “Pick n’ Mix”.
On the launch, Stephen Flawith, Founder and CEO of Yolk Brands, said, “Scaling a brand across multiple markets is where we’ve built our strength, alongside a continued dedication on delivering fresh, high-quality food. It’s about staying focused, consistent, and never compromising on what makes Pickl what it is. Oman has been an exciting market for us, and our partnership with MENA Foods & Investments has played an important role in how we’ve approached it. Following the successful launch of BonBird, bringing Pickl to Muscat felt like a natural next step. It’s a collaboration built on strong local understanding and shared ambition, and we’re confident in the long-term growth we can achieve together in the Sultanate.”
Tahir Al Balushi, CEO of MENA Foods & Investments, added, “Our relationship with Yolk Brands has grown steadily over time, starting with the launch of BonBird in Oman. That experience laid a strong foundation, and bringing Pickl to market was a natural progression for us. It’s a brand we’ve long admired for its quality and consistency, and we’re excited to continue building on this partnership as we expand its presence across the Sultanate.”
From Dubai-born Favourite to Regional Powerhouse
With over 50 restaurants across the region under the Yolk Brands umbrella, spanning markets including the UAE, Egypt, Qatar, Bahrain, Saudi Arabia, Pakistan, Jordan, and Oman, Pickl sits within a fast-growing portfolio alongside sister brand BonBird. Built on Pickl’s FRESH. FAST. FOOD. philosophy, the brand continues to scale with a clear focus on quality, consistency, and community-led experiences. BonBird’s established success in Oman further reinforces the group’s ability to build concepts that resonate locally, with an upcoming UK launch adding to the group’s growing momentum as a confident, forward-thinking operator.
As Pickl continues to scale across the region, Oman signals an important step forward in its growth trajectory, driven by resilience, adaptability and a clear focus on long-term expansion in an increasingly competitive landscape. Delivery will be introduced soon through Talabat, allowing the brand to reach a wider audience across the Sultanate.
